CR

 1. How do your products represent social groups or issues?

Our product is based on a fiction thriller that does not solely represent a social group. However, our products do highlight some issues in the modern day. Starting off with our main protagonist he called the police for help. Yet at the beginning, they were of no use. This can highlight issues in trusting people to ask for help all for it to fall flat and be for nothing. Our film can also highlight the dangers or walking alone. Nowadays, being alone puts you in a vulnerable position and many self-defense tools have been made in turn. Our Social Media page, postcard, and website all show the journey and advertise our film, bringing awareness to present issues such as violence and crime as well as privacy and surveillance. Our products show off Rhys a man going on a run with a lack of understanding of his surroundings and it ends up causing more trouble for him than he thought. By basing our products on these issues it allowed us to make a short thriller about struggles many people face like walking alone and being stalked which is a modern issue many people face. In all our products act as a mirror to the societal problems and challenges that people in the modern world confront, even though they may not explicitly represent certain socioeconomic groupings. the film resonates with people on a deeper level than just amusement because of the way it tells the story and uses promotional materials to address issues of trust, safety, and the difficulties of navigating modern society. Society is always changing along with the issues people face. But for now, our film resonates with the problems in this generation. Jackson, Rhys, Sean, And I all put work into embodying them to the best that we could.

2. How do the elements of your production work together to create a sense of branding?

In our production, each and every element ties in together to create an impactful brand for the beaten path film. It all at first starts with our film itself. From our main character, Rhys having irritating interactions with the cops, to the very real dangers of walking alone. Our film tells a story people can imagine and others resonate with. It goes past just the film and into social media, websites, and postcards too. Our products all play a part in embracing the film and making it a whole package. They don't stop at promoting the movie, they give the story behind it, behind the scenes, and a social media presence to spread around and create exposure. Rhys, the protagonist of the story, is not just a character. He is our friend who led the cast. Acting is not up my alley so we needed a star and he fit it great. With the dedication from Jackson, Sean, Rhys, and I all worked hard to capture these challenges and bring them to the screen. Together we have all made a brand with Driscoll films that has made its mark in the short film world and the skills we used we will always take with us from now on. We aim to connect with audiences on a personal level, inviting them to join us in exploring the issues that matter most. In all the various elements all work together that create a sense of branding that can resonate with short film lovers, Those into thrillers, or those interested in the film making journey shown in our other products. It all creates a brand together people can take a step back and look at to get the whole picture of a short film. Ranging from our postcard advertisement to the blogger showing a step-by-step journey.

3. How do your products engage with the audience?

Our products engage with the audience by tapping into modern ways of communication like social media and even broader aspects like blogging for more old-school or traditional viewers. Our products include our social media account, our YouTube page, Our postcards, our website, and our blogger. These allow for a deeper engagement with our audiences as they give additional context to the film and advertise it. Instead of just promotion, it allows for behind-the-scenes, and even backstories of the cast behind their characters in the story. From these mediums, we not only invite audiences to watch the film but also to participate in a broader conversation about the backstory of the film and help promote it as well by sharing the social media. This two-way way of communication also allows us to interact with our followers giving them a deeper connection to the film and they are able to interact with the creators. The postcard acts as a form of communication to give out key information based on our film to get information to the audience about where they can see the film and when along with a QR code to take them to our website. As well we use social media as a means to collaborate with people for better publicity and to hit a broader audience to showcase our film. We even have a Contact Us segment on our website for inquiries or even fan mail. Overall, our social media engagement goes beyond mere promotion, it is a platform like no other to tell a story, connect, and build and community. Giving the audience an experience deepening their engagement with our short film. We create an immersive experience that encourages reflection, conversation, and ultimately, meaningful connection with our audience. All of it ties together to give the audience several ways to engage with us see our path and support our film and its process of being made.

4.  How did your research inform your products and the way they use or challenge conventions?

Our research played an important role in informing our products and guiding the way we approached conventions in the film industry. We first looked into how movies have been promoted and connected with their audiences. Bullet Train was a film released at the time of the pandemic and used social media like Twitter and Instagram to promote it and interact with fans leading up to the release. We wanted to give our audience a deeper connection like that and to stand out made a postcard too. We even have a website giving behind-the-scenes and a more in-depth section of about the film. Our goal was to make the audience feel like they were included in the production and all the film came to be in the end. By that research, we made our product more engaging to give a more lasting impact. That immersive experience has been used and proven effective before and is now becoming a normality in the film industry to have a large social media presence to connect. Our research even came to find they prefer variety which is why we have our website and blogger for multiple ways to interact. This is for maximum exposure and to engage with people on multiple levels. By challenging conventions and embracing innovative approaches informed by our research, we aimed to create a more impactful and memorable experience for our audience, ultimately enhancing the effectiveness of our products in connecting with viewers and fostering meaningful engagement. This all tied together and gave the audiences multiple ways to support and feel involved with the film. Some people are not big social media users which is why we have a more traditional website as well and even a blogger for those who and interested in blogging and a more in-depth journey of the film.